Pandora provides a universe of hand-finished and contemporary jewellery made from genuine materials, primarily solid sterling silver and 14 or 18 k gold with gemstones, stones, cultured pearls and glass. While the materials serve as indicators, we also mark all of our jewellery.

We're proud of the high-quality materials we use (did we mention we love sterling silver?), which is why all our jewelry features several hallmarks that let you know more about its purity and where it's from. The hallmark for Pandora sterling silver jewelry is S925, symbolizing the alloy of 92.5% silver.

Check the maker's mark to identify the origin of the jewelry The standard marker's mark on Pandora jewelry is "ALE", which stands for Algot Enevoldsen, the father of Pandora founder, Per Enevoldsen. You will always see "ALE" stamped on our jewelry, except on some of our smallest pieces.

Why are Pandora charms so expensive? The first reason why Pandora charms are expensive is because they are made of high-quality precious metals such as sterling silver and gold. Pandora is also expensive because it releases charms in collections that are only sold for a limited period.