At Pandora, we stamp our jewellery with quality marks to indicate the metal's purity and to guarantee that the metal is of high-quality. All our sterling silver jewellery is stamped with a capital “S” for silver, followed by the purity stated as pure silver parts per thousand: S925 (92.5% pure silver).

Pandora provides a universe of hand-finished and modern jewelry primarily made from genuine materials, including solid sterling silver and 14k or 18k gold. We use a variety of gemstones, stones and cultured pearls to add sparkle and color to our genuine silver and gold jewelry.

It's standard practice to alloy pure silver with harder metals to improve its strength. Pandora jewellery regularly uses sterling silver: the world's most popular silver alloy.

Check the maker's mark to identify the origin of the jewelry The standard marker's mark on Pandora jewelry is "ALE", which stands for Algot Enevoldsen, the father of Pandora founder, Per Enevoldsen. You will always see "ALE" stamped on our jewelry, except on some of our smallest pieces.